About Us
We work with teams across Australasia, from all sorts of different industries, on the growth of people, teams & revenue.
You do not have to be a sales-focused business, but realistically, every company has something to sell or focus on better outcomes for your revenue & people.
Read down the page to hear more about the founder, how we can help you, and what we offer in workshops.
How we might help!
Where is the team/business going? (Planning & Strategising)
Who are you working for & with? (Target Customers)
Why would they buy off you? (Customer Journey)
What is your competitor landscape like? (Market Research)
What moves do you need to make? (New products, services to serve your target customer)
What can you achieve in the next year? (Measureable goals & objectives)
Do you have an action plan to succeed or is all in your head?
Are you an individual seeking betterment?(Coaching)
Ever wondered why some people react, speak, or engage they way they do? (Extended DISC)
Every wondered why some people have not time? (Time Allocation)
Notice that you are slow to change, or adapt to change? (Change Leadership)
Workshops we offer
Sales Strategy
A sales strategy is a plan by an individual or a company to sell products/services to generate & increase revenue.
It enables you to sell your products or services repeatedly and successfully.
This strategy is constantly tested, evaluated, optimised and iterated to achieve the desired results.
Bespoke sessions from a proven framework that ensures your business is set up for sales success.
This session is interactive, and explores your current sales strategy (defined or not), updates or refines the strategy, and helps with implementation over a period of 3-6 months,
We complete a one-page plan that has: Purpose, Target Customer, Brand, KPI's, Goals.
Intentional Teams
Using the framework of 5 Dysfunctions of a team - Patrick Lencioni this powerful workshop transforms teams in so many areas:
Trust, Commitment, Productivity, accountability, and results
Teams that complete this workshop conduct a presurvey to determine where they believe they are functioning. Results of this are anonymously revealed through the session.
Most commonly used with Executives or SLT or Managment level.
This transforms teams for functionality, communication, and builds culture.
Extended DISC
Extended DISC® is woven through our coaching, training, and leadership programmes.
It forms the foundation for:
Leadership development and succession planning
Team alignment and building trust across functions
Sales performance coaching and customer style profiling
Recruitment, onboarding, and role fit analysis
Conflict resolution and courageous conversations
Whether you’re leading a sales force, developing future leaders, or aligning a cross-functional team, Extended DISC® gives you the tools to lead with confidence and intention.
Fundamentals of Selling for Sales
Sales excellence isn’t about luck or personality; it is about following a process that works. At Intentional Influencing, we believe every salesperson should bring their own unique personality and style to the table, but operate from one proven sales methodology.
A structured sales process creates consistency, confidence, and clarity—for both the salesperson and the customer. It ensures your team sells the way your customers want to buy, building trust at every step. When everyone follows the same process, performance becomes measurable, results become repeatable, and sales teams transform into an intentional team: aligned, accountable, and unstoppable.
The Intentional Salesperson Master Class
A six week course (30 mins per week). We cover off the key areas of sales transformation required to be an Intentional Salesperson.
Cohorts of up to 50 join these sessions.
. You the salesperson
. Your acquisition plan
. Your retention plan
Dates coming soon for 2026
Allocating Time
How you allocate your time determines your success. If you are constantly behind, always have a long to-do list, have not enough hours in the day or maybe other people are managing your time!
This interactive workshop will change the way you view time.
For teams or individuals, you will get so much time back by this simple framework.
MEET THE FOUNDER
Di Murphy
I love selling and performance. As a growth & performance expert my passion is working with teams, who are searching for betterment.
I stepped into a Medical Insurance Company in 1991, that is when my world of sales really started to unfold. 23 years of age, had been overseas travelling, and I had no real money to speak of. I was trained to get my leads directly out of the phone book, cold calling, making the appointment, going to people’s homes, and selling them medical insurance. I thought - how hard can it be! It was not as easy as I thought. I soon learned that being consist in my approach, frequency, & unwavering relentlessness, bought sales through the door.
Practice every day being awesome, and surely it would come. It did, I became very successful at what I did, and had some fantastic monetary rewards. Money didn’t drive me (while it was nice), success did!
The art of selling has been practised for over 35 years, so am I an expert....yes, do I know it all, NO! You never stop learning.
I have a Bachelor of Applied Management, a Business Diploma Majoring in marketing. I am a Master Trainer for Extended DISC.
I constantly read for betterment. I am a practising facilitator and coach.
Leading a high performance sales team made me discover my purpose in life - watching others succeed is a passion and a desire. It is, therefore, how I earn my money!
While sales has always been my passion, the last 8 years have been dedicated to working with teams across many industries. The common goal is always intentional teams. This requires teams to be self-aware, lead themselves well, build trust, accountability, and focus on team results.
Working with tools such as Extended DISC for behavioural profiling helps teams work better together by enhancing their understanding of each other.
The workshops I have created allows for teams to go from 'a team’ to a ‘intentonal team’.
Nothing happens, until a sale is made.
Sales are everywhere, and in business, “nothing happens until a sale is made”. Sales come in all forms: trade - sell - barter - purchase - acquire - buy - negotiate - retail - wholesale - ecommerce to name a small few.
The question - do you sell intentionally, or do you just go to work every day, and hope you sell something?
Are salespeople born? I think some people have a natural flare with sales but with good disciplines, anyone can sell anything, if the desire is there.
Intentional Influencing is a purpose driven sales, sale strategy, and sales leadership business. Taking all the knowledge, learnings (from mistakes) from over the years, and share with others. No matter what industry you are in, or stage in your career, you can be an expert.
As Malcolm Gladwell said it may take 10,000 to become an expert, but every journey starts with a single step.
I hope you take that step with me, this website is designed for it NOT to take this amount of time, use my knowledge to get you to where you want to be, as fast as you can possibly desire.
Head on over to see or enquire about my services.
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